WebsiteKilat
ID
Conceptual Editorial Evidence showcase for the fictional SOURCE public-interest research journal: an investigative feature spread and tablet edition where a headline claim is visibly connected to charts, citations, and primary documents.
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Design direction / restrained

Editorial Evidence

Make an argument through sequenced proof, not marketing assertion.

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01 / Overview

Feels editorial, expert, trust, with a deliberate rather than generic personality.

Signature move

A claim, image, quote, and data point share one anchored annotation system across the story.

Intensity
restrained
Versatility
5 / 5
ID
editorial-evidence

02 / Example art

Editorial Evidence

Original artwork establishes the direction's visual language before it is translated into an interface.

Conceptual Editorial Evidence showcase for the fictional SOURCE public-interest research journal: an investigative feature spread and tablet edition where a headline claim is visibly connected to charts, citations, and primary documents.
Make an argument through sequenced proof, not marketing assertion.

03 / Website example

Try the page as a working experience

Explore this responsive page directly inside the catalog. Its primary navigation, controls, and interactions are live; open it full screen to experience the original composition.

Examples are in production

The direction is available now. Its brand websites are being built as independent sites and will appear here during local production.

04 / Fit

Suitable for

Suitable for

consulting / research / journalism / nonprofit / professional services / education

Business goals

explain / persuade / document / teach

A strong choice when

Strong when consulting, research, journalism, nonprofit need to explain, persuade, document through a memorable but repeatable visual system.

Avoid when

Avoid when the brief needs complete visual neutrality or when this direction would compete with essential information and actions.

05 / Design system

Design system

Rules that should remain coherent as content, devices, and business needs change.

01Composition
Narrative chapters, pull evidence, source gutters, and alternating macro context with exact detail.
02Hierarchy
Make the signature move the first organizing decision, then reveal supporting information through stable scale, alignment, and sequence.
03Typography
Editorial serif for sustained argument, direct sans for evidence, and visible source hierarchy.
04Color
Publication neutrals plus one issue-specific color used to connect evidence across media.
05Imagery
Documentary sequences, not isolated stock heroes; captions carry real information.
06Material
Report paper, proofing marks, contact-sheet logic, and clean digital reading surfaces.
07Motion
Scroll or slide transitions preserve the causal sequence and source relationships.

Adaptation

Keep the signature move invariant. Adapt imagery, material, language, and interaction to the actual consulting, research, journalism context rather than copying a finished reference.

Accessibility

Use progressive disclosure, stable alignment, and generous line spacing for dense information. Meet WCAG AA contrast, visible focus, 44px targets, and never encode meaning through color or style alone.

06 / Background

Background

These lineages are source-linked research doors, not permission to copy a particular work or brand.

  • 01photo essay
  • 02new typography
  • 03fsa documentary
  • 04scrollytelling

Guardrail

Show uncertainty, methodology, and affected people rather than manufacturing authority through layout.

07 / Agent recipe

editorial-evidence

Use the stable ID and recipe to give design agents the same context. Always adapt the output to the real business.

Prompt recipe

Use case: stylized-concept
Asset type: Aesthetic Directions Encyclopedia showcase, 3:2 landscape master
Primary request: Create one polished freeform showcase for Editorial Evidence, applied to SOURCE, a clearly fictional public-interest research journal.
Scene/backdrop: an investigative feature spread and tablet edition where a headline claim is visibly connected to charts, citations, and primary documents.
Style/medium: A coherent contemporary design world, not a collage of references. Make an argument through sequenced proof, not marketing assertion.
Composition/framing: Narrative chapters, pull evidence, source gutters, and alternating macro context with exact detail. Keep all important content inside an 8 percent safe margin.
Typography: Editorial serif for sustained argument, direct sans for evidence, and visible source hierarchy.
Color palette: Publication neutrals plus one issue-specific color used to connect evidence across media.
Imagery: Documentary sequences, not isolated stock heroes; captions carry real information.
Materials/textures: Report paper, proofing marks, contact-sheet logic, and clean digital reading surfaces.
Text (verbatim): "SOURCE". No other readable words.
Constraints: Original fictional concept; visibly applied to editorial, website, data-viz; realistic production detail; no real company, client, result, claim, signature, or watermark; no imitation of a living artist or proprietary campaign.
Avoid: thought-leadership magazine cosplay, unsourced statistics, decorative pull quotes, real logos, watermarks, artist imitation, generic mood board, illegible filler text.
Pilot refinement: Make one dominant integrated real-world application readable at thumbnail scale. Secondary views may support it but must remain subordinate. Do not create an equal-weight tiled mood board or generic presentation collage unless sequencing is essential to the direction. Render the exact requested text correctly and do not invent other readable copy.

Working constraints

  • Use one coherent direction grammar, not a collage of style references.
  • Use only a fictional business and minimal exact text.
  • Do not imitate a living artist, real brand, client project, or proprietary campaign.
  • Preserve essential hierarchy, legibility, contrast, and reduced-motion equivalence.
  • Avoid: thought-leadership magazine cosplay.
  • Avoid: unsourced statistics.
  • Avoid: decorative pull quotes.

08 / Sources & rights

Sources & rights

Work ownerSol

Example licenseAll rights reserved

  1. 01

    LIFE

    Role: lineage · Linked source retains its own rights; IndexStyle structured description is CC BY 4.0.

  2. 02

    Design Style Book — The New Typography

    Role: lineage · Linked source retains its own rights; IndexStyle structured description is CC BY 4.0.

  3. 03

    Library of Congress — FSA/OWI Photographs

    Role: lineage · Linked source retains its own rights; IndexStyle structured description is CC BY 4.0.

  4. 04

    arXiv (IEEE TVCG 版) — ScrollyVis: Interactive visual authoring of guided dynamic narratives for scientific scrollytelling

    Role: lineage · Linked source retains its own rights; IndexStyle structured description is CC BY 4.0.

The choice will be carried into the Quick Brief and can still be removed before sending.

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